Vinegar Hill is a family-run independent retailer with a beautifully considered offering of homeware, gifts and clothing.
Since working together, I've built a consistent marketing presence across social media, email and website journal. Growing their online community, boosting engagement and driving local footfall to their stores.
before
after
‘letting your personality shine’
own brand relaunch
Vinegar Hill's own brand collection is full of handcrafted pieces made by artisans in India. High quality products that, amongst a sea of well-known brands, weren't quite getting the attention they deserved.
I collaborated with the buying team to bring those stories to the forefront, highlighting the craftsmanship, the community, and the care behind every product.
Delivered across social, email and journal, the campaign has given the collection a renewed sense of identity and supported the momentum of each seasonal launch.